While most of us were preparing for our Thanksgiving feast, Lime-A-Rita announced a partnership with the NBA to produce its first athleisure collection with NBA stylist and designer Megan Ann Wilson. The collection debuted last week with the Atlanta Hawks at Phillips Arena and features leggings, bodysuits, bomber jackets and sports bras.
"The "shegotgame™" collection is part of the debut of "THIS IS MY JAM" – Lime-A-Rita's new multi-media activation designed to engage female NBA fans by celebrating their passion for sports and fashion." - PR Newswire
"The Lime-A-Rita "THIS IS MY JAM" campaign aims to create meaningful connections between women and their favorite team through giveaways and one-of-a-kind experiences in the arena that will encourage fans to interact with Lime-A-Rita, and each other, in real time and through social sharing. This season, fans can look forward to a "THIS IS MY JAM" GIF booth on-site at Philips Arena, featuring a kaleidoscope backdrop for fans to capture their experience and share on social with the hashtag #MyJam." - PR Newswire
The collection features bold colors for the girl looking to make a statement and show her love for the game. With 30% of the NBA's fan base and the continual growth of the athleisure market, it's a perfect time for the NBA to partner with Lime-A-Rita to create products specifically for its female fan base. Added cool points for tapping a female stylist and designer who's styled NBA, NFL and MLB athletes.
Prices range from $60 to as low as $8 and with leggings for only $35, the collaboration is not only stylish, but affordable! A bomber jacket, hat and pins are slated to drop in the coming months for the fellas who want in on the exclusive collaboration.
Lime-A-Rita will also be offering in-store sweepstakes to win tickets to select NBA games and a grand prize trip to the 2017 NBA All-Star Game at select retail stores throughout the season.
shegotgame collection for @Lime_A_Rita and @atlhawks #MyJam
Designer, Creative director + Stylist: Megan Ann Wilson
Photographer: Amurri Lauren
Models: Olivia Burgess (MSA Models), Tatyana Cooper (Images New York)
I'll take the leggings, sports bra and tee for anyone who's in the giving holiday spirit!!
All jokes aside, what's your fave piece? I'm gonna need a little more time in the gym to be able to rock the crop top and body suit though...
Share in the comments below!