interview

Jennifer Bandier

Jennifer Bandier

BEHIND the BRAND with Jennifer Bandier - President of BANDIER

What is BANDIER and how did you get started?

BANDIER is a luxury destination celebrating the intersection of FASHION FITNESS and MUSIC.  Curating over 50 new and established brands from around the world in its five U.S. boutiques and global e-commerce store, BANDIER has quickly established itself as the go-to shop for fashion-forward activewear. With a rapidly growing digital presence, innovative in-store events, exclusive music partnerships and burgeoning cult following amongst fashion “it girls,” social media mavens, and celebrities, BANDIER is a key cultural destination for the actively mobile generation.

Jennifer Nash Forrester

Jennifer Nash Forrester

BEHIND the BRAND with Jennifer Nash Forrester - Fitness Nutrition Specialist & Holistic Coach

You initially gained notoriety on Instagram, how has that played into your overall "brand"?

Instagram has given me a platform to connect with people all over the world. My overall goal is to help people discover how to create their own unique healthy lifestyle. Over the past year my brand has started appealing more to pregnant women and new moms.  The content I share reflects the season of life I’m in and I hope that it continues to attract like-minded individuals that are inspired by my approach to health.

Bianca Jade Mizzfit.com

Bianca Jade Mizzfit.com

BEHIND the BRAND with Bianca Jade - Founder of Mizzfit.com, TV Host & Social Media Influencer

You're the founder of mizzfit.com, tv host & a fitness trend expert, how did to where you are right now?  

To be perfectly honest, I got laid off from my job in advertising. I was a creative art director at one of the top advertising agencies in the country living in New York City. I lost my job during the 2007 recession, got really depressed and the gym/my workouts were the only thing that stayed constant in my life…and that brought me happiness during this tough time...

Ashley Guarrasi Personal Trainer & Boxing Coach

Ashley Guarrasi Personal Trainer & Boxing Coach

BEHIND the BRAND with Ashely Guarrasi - Personal Trainer & Boxing Coach 

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What inspired you to become a trainer and boxing coach?

I love helping people and was always an athlete growing up, but became really motivated when I got into boxing.  I’m inspired by people achieving their goals and overcoming challenges in life and love how boxing empowers women and builds confidence.

Joanne Encarnacion gofitjo.com

Joanne Encarnacion gofitjo.com

BEHIND THE BRAND with Joanne Encarnacion - Fitness/Lifestyle Blogger at gofitjo.com & Digital Creative 

What is gofitjo.com and what inspired you to start blogging? 

gofitjo.com is my creative outlet, it’s my blog, a personal journal of how I used fitness and healthy eating to create a life well lived. I’ve always been a writer. When I was in high school I took a creative writing class and I remember finding myself through that stage in life. Back then it was the outlet I needed to help me find my way back from adolescent depression. Writing helped me to sort out of my feelings when no one else could help me understand them. When I started the share my fitness journey it was on my personal Instagram account and I used the hashtag #gofitjo. Over half a year of finding my new passion for fitness I decided to open up a separate account @gofitjo to share all the meal prepping, non scale victories, and progress pictures I wanted to hide from my photographer/creative friends. Then I took my microblogging on Instagram to blogging on a new website.

Megan Minns MeganMinns.com

Megan Minns MeganMinns.com

BEHIND the BRAND with Megan Minns of MeganMinns.com & Online Business Manager for Femtrepreneur.co

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What's the inspiration behind MeganMinns.com and what's the mission for your website? 

My entrepreneurial journey officially started in 2014 when I started taking my first design clients. But it really started 15 years before then, when I designed my first website. I started from scratch. I knew nothing. But thanks to a simple website that taught me HTML, I started to learn how to build my own websites. It was a hobby that I played with throughout middle school and high school. In college, blogging became popular and I started an organizing blog in 2011. I loved customizing my blog. I spent countless hours designing and coding my blog... so much that I think I only published a handful of blog posts. I had no clue what I was doing when it came to actually writing helpful content. But I was sucked in by the tech side of it. By 2014, it became clear that people could actually build a business from their blog. I realized custom blog design was a thing and that I could do that too! I wasn't loving full-time work. I had a great job in Human Resources but felt frustrated by the lack of control. I didn't like getting in trouble for being 5 minutes late. The internal politics drove my mad. And exhausting myself at my full-time job, meant following my passion was harder and harder. So in 2014, I officially started offering custom branding and design services. I got clients quickly and loved every minute of it. 

Lisa Hannam Glow Magazine

Lisa Hannam Glow Magazine

BEHIND the BRAND with Lisa Hannam - Health Editor & Journalist for Glow Magazine

What's a day in the life like as Health Editor for Glow Magazine?

There is no typical day, as much of what I do changes like trends do.  I could be working out with Nike master trainer Eva Redpath, evaredpath.com, running at a Shoppers Drug Mart Run for WOMEN event, runforwomen.ca, previewing athleticwear collections, like New Balance, Lolë and more, indulging in the latest healthy food launches, testing new products (from running shoes to supplements to green cleaners), and more. 

Andrea Weinberg The ANDI Brand

Andrea Weinberg The ANDI Brand

BEHIND the BRAND with Andrea Weinberg - CEO & Founder of ANDI

What is The ANDI Brand and what inspired you to start this line? 

In 2009 I decided to get my MBA.  I learned about a program through Duke that combined world travel and a business degree while still being able to maintain a mostly full-time job.  I was working in corporate sales and so I began this very intense time in my life where I was working and studying, and traveling a lot for both.  It was at this time that I purchased my first designer leather handbag.  Although I loved it to death, I worried about what would happen to it when I was caught in the rain (umbrellas often don’t protect the handbag) and so I thought of an idea for a waterproof cover for a handbag.  Essentially a bag that folded up very small that could then be used to cover another bag...

Virginia Fabricius Akrovita

Virginia Fabricius Akrovita

BEHIND the BRAND with Virginia Fabricius - Founder & Designer of Akrovita

What's a typical day in life like at Akrovita?

Being an entrepreneur means wearing thirty different hats at the same time and no two days are the same!  One day you might attend a trade show, another day you might be busy answering calls and emails and doing "business stuff" while the next week you could live inside a factory to manage production or do quality control.  Sometimes you make this awesome plan for the day and you end up doing something completely different!