BEHIND the BRAND with Amanda Vogel of fitnesstestdrive.com
How did you get started as a fitness writer & blogger, social media manager and also a fitness presenter?
I started in the fitness industry as a group exercise instructor before completing a Master’s degree about body image and the role of the fitness instructor. After I finished grad school, I wanted to share my thesis results with other fitness pros, so I taught myself how to get published in magazines. I’ve been a fitness writer for magazines, books and blogs ever since. Presenting at fitness conferences has been a natural extension of my passion for fitness education and a way for me to satisfy my ambitious career goals. The fitness industry can be quite competitive, so it was important for me to find a niche. I’ve been able to carve out a specialization while remaining a bit ahead of the curve by focusing on areas that a lot of fitness pros need guidance with: writing, blogging, social media management/education and fitness technology/activity tracking.