STANDING OUT IN AN OVERCROWDED FITNESS MARKET IS HARD TO DO, BUT ONE LADY IS KICKING ASS AND TAKING NUMBERS.
Meet Arlynn Alberto of Concrete Runners. She's the founder, running creative and all around boss lady who took an opportunity to run a marathon for charity and turned it into a dope running crew. The San Francisco native has joined forces with Beats by Dre, Pintrill and Concrete Savs to create major brand partnerships and that's just the beginning. She'll keep the momentum going by running in the upcoming Nike Women San Francisco Marathon all while holding down a full-time job as an IT professional.
NAME & ROLE : ARLYNN ALBERTO
FOUNDER & RUNNING CREATIVE of concrete runners
WHAT INSPIRED YOU TO START CONCRETE RUNNERS:
My love of fitness and running started in 2006 when my best friend Janelle asked me to run in the SF Nike Women's Marathon. Though I was not a runner and was not quite sure what was in store, without hesitation I agreed to train with Team N Training. I raised over $2.5k and ran 26.2 miles. Fueled by the support of my friends, family and TNT, I crossed that finish line with determination and a renewed person.
After the marathon, I formed the running group Running Diva San Francisco by recruiting my friends and family to join me and my new found love of running.
Many followers on social media wanted to be a part of our running crew so the group was later changed to include all runners in the Bay Area and Concrete Runners was formed.
HOW HAVE YOU BEEN ABLE TO GROW CONCRETE RUNNERS WHILE MAINTAINING A FULL-TIME JOB?
Concrete Runners is definitely keeping me busy. But I truly enjoy every bit of it. I’m a hands-on person - From managing brand and vision management, product development, popup shop installations, visual merchandising to the development process of building relationship with sponsorship and/or collaborations.
It’s not work if you love what you’re doing.
WHAT'S BEEN YOUR BIGGEST SUCCESS THUS FAR?
Being able to work with great people in our San Francisco community. Nike San Francisco, See Jane Run, Fleet Feet San Francisco just to name a few.
CONVERSELY, BIGGEST FAILURE?
With every family there are growing pains. With that said, some ground rules have been created to make sure everyone is on the same page.
TOP THREE THINGS YOU WISH YOU KNEW WHEN YOU FIRST STARTED:
Squarespace is the only thing I can think of.
TOP THREE TOOLS/APPS/TECHNOLOGY YOU CAN'T LIVE WITHOUT:
INSTAGRAM, GROUPME, AND GOOGLE APPS
WHAT ADVICE WOULD YOU GIVE TO ASPIRING FEMALE FITNESS BLOGGERS/ACTIVEWEAR DESIGNERS?
When things start to feel off path, just remember why you started.
Passion changes everything.
WHO'S YOUR PROFESSIONAL CRUSH & WHY?
Robin Arzon. A corporate lawyer turned Ambassador of Sweat. She has inspired me to #doepicshit.
DJ Skee. An entrepreneur and digital pioneer, he founded the biggest all original digital broadcast platform in the world, Dash Radio.
He has inspired me to work on my craft of execution and tenacity.
2015 HAS BEEN A YEAR OF GREAT EVENTS AND COLLABORATIONS, SO WHAT'S NEXT FOR CONCRETE RUNNERS?
We recently connected with Muscle Milk and SIX:02. Be on the look out for cool events with them soon.
EXTRA CREDIT: HOW CAN PEOPLE GET INVOLVED/SUPPORT CONCRETE RUNNERS?
Please contact us here at http://www.concreterunners.com/partner/