Meet Erin Chiamulon - Co-Owner & Designer of Electric & Rose
There are tons of yoga activewear lines making waves on IG, but Electric & Rose stands out because of its laid back, easy style and seriously dope prints. While attending a yoga event last summer, I was pleasantly surprised to see Erin Chiamulon, Co-Owner and Designer standing right in front of me! Erin was totally unassuming and down to earth and yet another boss lady I knew had to featured for this interview series.
This Southern California native is sharing her BEHIND the BRAND story of how a lack of yoga and activewear options turned into the goodness known as Electric & Rose!
Name & Role
Co-owner & Designer of Electric & Rose
What inspired you to start Electric & Rose?
I grew up in Santa Monica and always loved yoga and the lifestyle Southern California offered. When Eric and I first met 6 years ago (he’s now my husband), he taught me to surf, so I grew to have a new love for the ocean. We couldn’t find any clothes we liked wearing for yoga or being active and were constantly altering pre-existing styles to fit our aesthetic. My background is in design and fashion, so creating our own brand to fit our lifestyle felt natural.
What's a typical day in the life like at Electric & Rose?
Our days are never the same which is really fun and keeps it interesting. Today, we have a fitting at our factory to perfect our new styles and look at the new collection as a whole. Our fit model and pattern makers will be there to take notes and make any necessary changes. We’ll also check on production and make sure we’re on schedule. We’re getting ready for tradeshows and market next month. The craziest part of what we do is that we’re already thinking about what’s next.
What's been your biggest success thus far?
Creating a brand that my husband and I love, enjoying doing it together, and making sure it all happens in LA.
Conversely, biggest failure?
Learning it’s better to sell out of product than to make too much. It wasn’t the end of the world, but it was a big lesson.
Top three things you wish you knew when you first started
1. You don’t need a business plan.
2. Don’t develop samples with a factory that won’t do your production.
3. How to use Excel and Adobe Illustrator
Top three tools/apps/technology you can't live without
3. Adobe Illustrator
Who's your professional crush & why?
Amber Farr. She has a collection called Flynn Sky that she named after her daughter. I really look up to their relationship. I love how humble and generous Amber is and how she really has an aesthetic and design sense that she constantly builds on. She knows her client backward and forward, and I love how she truly believes there is room for everyone and doesn’t see anyone as competition or a threat. Love this woman!
What advice would you give to aspiring activewear designers or fitness entrepreneurs?
Last year was a good year for Electric & Rose so what can people expect in 2016?
Some really exciting collabs and lots of new amazing styles!
Extra credit: Who or What inspires you? My family and friends, traveling, and Venice Beach.
You find Erin and Electric & Rose on Instagram, Facebook, Pinterest and Twitter at @electricandrose
I'm still crushing on the Street Art Print leggings, but so many to choose from...Which Electric & Rose print makes you all warm and fuzzy?!?!
Tell us in the comments below!