Meet Kirsten Potenza and Cristina Peerenboom, Creators of POUND. A full body rockout workout powered by weighted drumsticks known as Ripstix®.
In early 2014, I saw an online video about this cool workout called POUND created by two petite badass chicks with these "cool lime green drumsticks" paired with dope music. Thought it really looked fun and maybe one day I'd give it a try it. Fast forward to July and I'm in a Los Angeles studio taking a POUND class and pretty much getting my ass kicked and thinking these "cool lime green drumsticks" are no joke, but at the same time having so much fun! The following day, I was unbelievably sore...I mean sore in places that I didn't even know had muscle. All the while trying to figure out when I can take another class. Ridiculous right?!
The masterminds behind this deceptively tough workout are sharing their BEHIND THE BRAND story of where POUND came from and what's next.
Kirsten Potenza – CEO and Co-Creator of POUND
Cristina Peerenboom – President and Co-Creator of POUND
WHAT INSPIRED YOU GUYS TO START POUND?
We both came from athletic backgrounds. When we left the realm of team sports, we immediately felt lost and out of place when the “purpose” of our workouts transitioned from friendly competition and mastering the strategy of a game to purely body centric. We were women living in LA and as the pressure to look a certain way increased, we became increasingly uncomfortable. We wanted to stay fit, happy and balanced, but we couldn’t find something that worked for us. When we couldn’t find it, we decided to create it. The light bulb moment happened after a broken drum stool and a jam session resulted in an insanely sore body.
It was then that we realized we could combine the fundamentals of exercise that we learned through growing up in team sports with drumming and music to bring something brand new to the fitness world. We were inspired to create a kickass, empowering, effective class for fitness rebels (like us!) to band together and experience the exhilarating effects of creating and moving to music week after week... and POUND was born!
WHAT'S A TYPICAL DAY IN THE LIFE FOR YOU LADIES AT POUND?
There's no such thing as a "typical" day at POUND! You can find us on a plane on our way to meet a ton of new faces at a fitness convention, in the gym choreographing new Instructor Tracks for our awesome Pros, or at our home office -- POUND HQ! We LOVE our team and enjoy spending most of our days with them dreaming up the future of POUND -- and making it happen!
WHAT'S BEEN YOUR BIGGEST SUCCESSES THUS FAR?
Creating a program that truly welcomes anyone and everyone. At any age or any stage.
We also won fitness magazine’s 2015 Fitness Magazine Award! Which was pretty cool!
TOP THREE THINGS YOU WISH YOU KNEW WHEN YOU FIRST STARTED
Honestly if we'd known before we started we wouldn't be where we are today. BUT:
- Just because someone is experienced, it doesn't mean that they're right. Go with your gut.
- Don’t mingle with a bunch of the wrong people. Kick in the door and talk to the RIGHT person.
- Don’t rush.
TOP THREE TOOLS/APPS/TECHNOLOGY YOU CAN'T LIVE WITHOUT
We try not to spend too much using technology but these three are pretty vital:
- Obviously, we LIVE on Spotify and love making new playlists and getting inspired by new music every day. Follow us if you aren't already!
- Instagram is the place that we most love to interact with our POUND Posse all over the world. We have developed a really cool friendship with our POUND Posse and we love to see POUND moments in their daily lives and learn more about their inspiring stories.
- A camera counts as technology right? We're avid camera phone photographers -- we LOVE taking pictures of beautiful food in our kitchens and at restaurants. And trust us, what we post on Instagram is not even half of them!
WHAT ADVICE WOULD YOU GIVE TO ASPIRING FEMALE ENTREPRENEURS?
It’s important to realize how much you can do with so little. If you have an idea, act on it. The only thing standing in your way, is you.
WHO'S YOUR PROFESSIONAL CRUSH? WHY?
Probably Jamie Oliver. He practices what he preaches and puts in the work to make the world a better place.
We also love Sofia Amoruso. She’s a badass and not afraid to show it.
2015 HAS BEEN A GREAT YEAR FOR POUND SO WHAT'S NEXT?
We have such an EXCITING year planned for POUND! In 2015, we launched an in-home version of POUND called ROCKOUT RESULTS (www.getpound.com) that continues to rock living rooms around the world, we just launched a brand new line of POUND apparel (SCHOOL of ROCK), and we're prepping for a really special philanthropic campaign this November. We have a ton of tricks up our sleeve for 2016 that we can't disclose just yet so... you gotta stay tuned!
EXTRA CREDIT: WHO OR WHAT INSPIRES YOU?
Our community (POUND Posse) inspires us every single day. Our community is not afraid to MAKE NOISE, SMILE, CONNECT, RELEASE, CHANGE and our POUND Pros create this environment for hundreds of thousands of people worldwide through quiet confidence and leadership. We're inspired by their unwavering commitment to these values and the ego-free, non-body centric, embracing community that it's created.
Have you tried POUND yet? If so, share in the comments below.
Need to know I'm not the only one who could barely move the day after their first POUND class!!!