Andrea Weinberg The ANDI Brand

Andrea Weinberg The ANDI Brand

BEHIND the BRAND with Andrea Weinberg - CEO & Founder of ANDI

What is The ANDI Brand and what inspired you to start this line? 

In 2009 I decided to get my MBA.  I learned about a program through Duke that combined world travel and a business degree while still being able to maintain a mostly full-time job.  I was working in corporate sales and so I began this very intense time in my life where I was working and studying, and traveling a lot for both.  It was at this time that I purchased my first designer leather handbag.  Although I loved it to death, I worried about what would happen to it when I was caught in the rain (umbrellas often don’t protect the handbag) and so I thought of an idea for a waterproof cover for a handbag.  Essentially a bag that folded up very small that could then be used to cover another bag...

Virginia Fabricius Akrovita

Virginia Fabricius Akrovita

BEHIND the BRAND with Virginia Fabricius - Founder & Designer of Akrovita

What's a typical day in life like at Akrovita?

Being an entrepreneur means wearing thirty different hats at the same time and no two days are the same!  One day you might attend a trade show, another day you might be busy answering calls and emails and doing "business stuff" while the next week you could live inside a factory to manage production or do quality control.  Sometimes you make this awesome plan for the day and you end up doing something completely different!  

Lisa Hirsch The Studio (MDR)

Lisa Hirsch The Studio (MDR)

BEHIND the BRAND with Lisa Hirsch, Founder & CEO of The Studio (MDR)

What's a typical day in the life at The Studio (MDR)?

There is no typical day; no more, having to be there or else, that's the best part! As I’m sure you know, it’s truly amazing how many disparate components go into running a business, so I spend a lot of my day in calls either making sure we have everything taken care of or working on the growth of The Studio! Also, our 3rd location in Playa Vista recently opened so in addition to running between the 2 open studios, I was spending a lot of time at the new space overseeing the construction and design -- and I have the Instagram photos to prove it!

Diana Karen Mireles dianakmir.com

Diana Karen Mireles dianakmir.com

BEHIND the BRAND with Diana Karen Mireles - Blogger behind dianakmir.com

What is dianakmir.com and what inspired you to start your blog?

dianakmir.com is a place where I am able to share more about my fitness journey, passion for shoes and lifestyle, than I able to on any other social media channel. Having a minor in Journalism, I had been wanting to start a blog where I would be able to practice my writing skills, but I just didn't know exactly what to blog about...

Rachael Kester Sweat and Repeat

Rachael Kester Sweat and Repeat

BEHIND the BRAND with Rachael Kester of Sweat and Repeat

HOW HAVE YOU MANAGED TO GROW SWEAT AND REPEAT WHILE HAVING A FULL-TIME JOB?

It definitely requires a lot of late nights and weekend work. I post on my blog twice a week and if I’m feeling inspired that week I’ll occasionally reach out to a friend who has a fitness related story to tell. These posts that go beyond the simple studio reviews are always fun for readers..

Chase Lindsay Rosen Bandier

Chase Lindsay Rosen Bandier

BEHIND the BRAND with Chase Lindsay Rosen - Content Director at BANDIER

As Content Director, what are your job responsibilities or what does your role entail? 

I run all digital touch points at BANDIER, including strategy and execution on all BANDIER's social media platforms (totaling over 100K followers).  Additionally, I'm the Editor of BANDIER's online magazine, B-LINE which features movers and shakers within the brand's pillars of FASHION FITNESS MUSIC…

 

Anjni Singh Kali Active

Anjni Singh  Kali Active

BEHIND the BRAND with Anjni Singh Founder & Designer of Kali Active

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What is Kali Active and what inspired you to start it?   

Kali Active is a women's activewear brand inspired by intense workouts such as boxing, kickboxing, martial arts and spin.  A brand that brings style, function and a whole lot of attitude to the sportswear industry.  I'd just moved from NY to LA after years of designing for other companies and noticed there was abundance of ultra feminine fitness brands marketing to the same type of woman.  I wanted to bring some needed diversity and an edgier perspective to this market…

 

Erin Chiamulon Electric & Rose

Erin Chiamulon Electric & Rose

BEHIND the BRAND with Erin Chiamulon Co-Owner & Designer of Electric & Rose

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What inspired you to start Electric & Rose? 

I grew up in Santa Monica and always loved yoga and the life style Southern California offered. When Eric and I first met 6 years ago (he’s now my husband), he taught me to surf, so I grew to have a new love for the ocean.  We couldn’t find any clothes we liked wearing for yoga or being active and were constantly altering pre-existing styles to fit our aesthetic.  My background is in design and fashion, so creating our own brand to fit our lifestyle felt natural.

 

Jamaica King rarax3.com

Jamaica King rarax3.com

BEHIND the BRAND with Jamaica King  - Sweat & Style Blogger at rarax3.com

What inspired you to start rarax3.com

Initially, I started RARAx3 in 2014 as an online journal to document my weight loss journey.  It was an accountability blog where I tracked my workouts, goals and progress.  Over time, RARAx3 evolved into a lifestyle blog where I share my personal adventures around balancing sweat and style even while traveling.